I could make a list of the benefits of working for a product company, but let’s cut to the chase: access to data over time tops my list. Data—once analyzed and interpreted—can inform decision-making at all levels of the organization: strategy, marketing, design, development. In my experience, it’s been a rare occasion where I’ve had access to this sort of data in a client services setting.
Twice in the last three months I’ve spent an afternoon digging into our traffic data collected with Google Analytics (GA), specifically looking at devices, operating systems, and browsers. I set out to gain a better understanding of the technology our customers use and, in turn, use the data to make some decisions about how we design and build our products.
Let’s first take a look at some stats from the end of last year.